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Handling strategic online initiatives and leading marketing campaigns from the idea stage through to their execution and implementation. Negotiating advertising contracts. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Identifies trends and insights and optimizes spend and performance based on the insights. - Provides thought leadership and perspective for adoption where appropriate.